The LivePoll element allows you to create interactive polls, text or image based, for your subscribers and embed them seamlessly into email campaigns with real-time results, collecting zero-party data through email.
Examples are product or event experience, preferences, loyalty, voting.
With LivePoll you typically want to measure clicks and the volume of customer data captured through the poll.
In this topic, we will discuss the different configuration options specific for the Landing Page LivePoll as well as the preview and embed codes.
! Check out the topic Create a new campaign, for more information on how to create a Liveclicker campaign.
! Check out the topic LivePoll-ExperienceTypes to find out more about the different types of LivePolls and to make sure, this is the type of LivePoll you need for your campaign.
Once a LivePoll campaign is created, a series of steps need to be followed:
2. Preview and test the LivePoll
1. Configure the LivePoll
Note: Make sure a Subscriber ID Custom Field is set up for your environment. This field is used to identify each individual opener.
Configure basic settings
The settings configured in the Basic settings section apply to all the different versions of the element, if these exist.
LivePoll Experience — Choose one of the available experiences from the drop-down. You can choose from Landing page LivePoll, iOS optimized Landing page LivePoll or Image based LivePoll.
Depending on the selected experience, different options are loaded. We select the Landing Page LivePoll.
Linking — Define if a clickthrough URL is required or only the embedded image, without the possibility to click through. The actual URL is configured further down in the settings of the element itself and can be different for each of the versions of the element. It is recommended to always set a clickthrough URL as this drives engagement.
Alt text — This is the text that will be displayed when the image cannot be rendered. It is recommended to always set an alt text in case openers have disabled image rendering in their email clients or for openers that use screen readers. The alt text is appended to the embed code of the element.
Click Save and Next to save the changes to the basic settings and move on to the next configuration section.
Further LivePoll configuration
When a LivePoll campaign is created, there is always a default LivePoll that will be the fallback image when the targeting rules do not apply to the opener of the email or when no targeting rules have been defined.
Start by configuring the default LivePoll.
1. Set the dimensions of the LivePoll.
2. Set the number of poll answers to choose from.
3. Depending on the selected number of answers, you can start filling out the question as well as the set number of answers.
4. When an answer has been selected, a text will be displayed with a call to action. You can edit the copy for this text in the Call-to-Action text field.
5. Select an appearance from the drop-down or create a new one.
When a default appearance is selected (default - radio buttons or default - text buttons) additional styling options are loaded to set background colors and font options.
If you want to use a custom appearance, you can select an existing one from the drop-down. Or, you can create one by clicking the gear icon next to the appearance field, or by selecting the option Create new custom appearance from the drop-down.
Clicking the gear icon takes you to the System settings, while selecting the option from the drop-down loads the Code Editor for you to start editing the CSS.
6. A preview of the LivePoll is displayed. You can switch between a static poll, the landing page poll or the results page.
7. Enter the clickthrough URL, if you selected this option in the basic settings.
8. If you want the recipient to go straight to the clickthrough URL instead of viewing the result, select the corresponding option.
Note: You can use a regular clickthrough link or a mobile deeplink. Mobile deeplinks are URLs that the mobile device will interpret as an instruction to open the app if it is installed, and go to a specific location in the app. If the app does not exist, in general it will take the opener to the location where the app can be downloaded.
Note 2: Clickthrough URLs can be personalized with ESP tags. Please check out our dedicated topic on this subject if this is something you consider doing.
9. Now you have finished the configuration of your first LivePoll.
At this point you can either add an alternative version of the LivePoll or move on to the targeting and testing section.
An alternative version can be used when targeting rules are implemented, presenting some of the viewers with one version, and others with another version.
10. If you want to do this, click the button Add Alternate LivePoll.
11. Provide a name and click Continue.
12. The new version is added.
13. Click + to expand the configuration panel for this version and repeat steps 1 to 9 to configure the LivePoll.
14. When done with the configuration, click Next to start defining the targeting rules.
Define targeting rules and AB test
1. In this last step, you can decide which subscriber should get a specific version of the LivePoll through the use of targeting rules. A targeting rule will split up the audience and only target a segment of the audience. There are 2 options:
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Define targeting rules from scratch.
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When you have already defined targeting rules for a different element in this campaign, you can re-use these targeting rules for the current element.
For more details on targeting rules, please check out the dedicated topic.
2. In addition, you can also set up AB testing for this element. With A/B testing the final version of the image shown to the remainder of the audience, is determined by the A/B test.
3. When done, click Continue. You are taken to the next element to configure, if any. Otherwise, you are taken to the Preview.
2. Preview
The Preview tab for your campaign becomes available when all elements in your campaign have been configured. It provides you with the ability to test the look and rendering of the elements in your campaign, either as a static preview or as a dynamic preview, simulating an opener. You can also send yourself or others an email preview.
For more details on how to test your elements using preview, please read the corresponding topic.
3. Retrieve embed codes
In this last step, you need to provide some estimated campaign details, such as expected opens, launch date and Expiration date, as well as the Subscriber ID field.
All this information will be used by Liveclicker to optimize resources but also to create the embed code.
For LivePolls, you have the possibility to not remember user interactions on reopening an email. As a result, at next reopen of the email, the whole experience is shown again to the opener, as if it is the first time.
For more details on the Embed codes, check out this topic.
